E-Marketing tools:

What are the eMarketing tools?

The Internet has a number of tools to offer to the marketer.

• A company can distribute via the Internet e.g. Amazon.com.
• A company can use the Internet as a way of building and maintaining a customer relationship e.g. Dell.com.
• The money collection part of a transaction could be done online e.g. electricity and telephone bills.
• Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term e.g. which.co.uk.
• The Internet could be used for advertising e.g. Google Adwords.
• Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show.

E-Marketing:

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. (source : Wikipedia)

Marketing plays a vital role in a business, the success of the company can be achieved through effective Marketing. It is important that Sales and  Marketing team go hand in hand to achieve Sales goals.  A marketer should know how to discover and develop marketing ideas for their business. 

E-Marketing (Electronic Marketing) are also known as  Internet Marketing, Web Marketing, Digital Marketing, or  Online Marketing. Here are some of the types of E-Marketing used by Internet Marketers:

1. E-Mail Marketing 
2. Creating a website
3. Social Media Optimization
4. Pay-per-click advertising
5. Paid search engine listing
6. Blogging
7. Classified Advertising
8. Search Engine Marketing