E-Marketing tools:

What are the eMarketing tools?

The Internet has a number of tools to offer to the marketer.

• A company can distribute via the Internet e.g. Amazon.com.
• A company can use the Internet as a way of building and maintaining a customer relationship e.g. Dell.com.
• The money collection part of a transaction could be done online e.g. electricity and telephone bills.
• Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term e.g. which.co.uk.
• The Internet could be used for advertising e.g. Google Adwords.
• Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show.